Steven Winokur

A Detroit native who traded the Midwest for the energy of Alpharetta, Georgia — just outside of Atlanta — Steven Winokur brings creativity, strategy, and a genuinely collaborative spirit to his role as Chief Marketing Officer at BFF. Every day, Steven is working to grow the BFF brand in the marketplace — developing strategies, crafting creative tactics, and finding new ways to connect the company's story with the people who need to hear it. What he loves most about the work is that no two days are the same. Every morning brings a new challenge, a new idea, and a new opportunity to push the brand forward in a meaningful way. He lives by a quote that captures his mindset perfectly: "Whether you think you can or think you can't, you are right." — Henry Ford. It's a reminder that belief is the starting point for everything, and Steven brings that conviction to every campaign, every strategy, and every conversation. Outside of the office, Steven stays active and connected. You'll find him in the gym, on the basketball court, or playing pickleball — and he also has a passion for coaching, investing in others the same way he invests in the brand he's building. He is also, without apology, a die-hard Miami Hurricanes fan. Go Canes. At the center of it all is his family — his wife and two kids, who are his greatest motivation and the reason he brings his best every single day. At home, the family is also joined by Benji, a Jack Russell Terrier mix who has made a habit of making surprise appearances during storms on Microsoft Teams — a co-worker nobody asked for but everyone secretly loves. Passionate, considerate, and loyal — Steven Winokur is the kind of CMO who leads with both creativity and heart, and the BFF brand is better for having him behind it.